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Echo Communities are a not-for-profit gap year experience organisation placing volunteers in ecologically positive projects in Mexico including a rehabilitation centre for children, teaching local farmers about ecological methods and their most popular, a sea turtle camp on the Pacific Coast.
Marketing and recruitment is primarily through the website, the drivers being a small flyer and exhibition stand at Gap Year fairs. Budget precluded a proper effort at search engine marketing - the pages are highly optimised but money needs spending on external linking factors. Hopefully this will improve naturally as they become more well known - we also provided the directors with the web links to self-help in this area in an effort to keep their costs down.
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