Email Marketing UK Statistics

Email Marketing

Email contributes to a successful online holiday season
Retail and catalogue companies found higher open rates and click-through rates than ever in Q4 2002, significantly boosting online purchases.
(Feb 2003, DoubleClick)

Around 65 percent of marketers say they plan to increase their use of email newsletters
Almost two-thirds of B2B marketers and more than one-half of B2C marketers also claim that they plan to increase their use of email newsletter sponsorship.
(Aug 2002, Intermarket Group)

Email Spam

Spam will soon represent 90% of all traffic on the net
Large ISPs such as AOL are taking legal action against senders of mass unsolicited email, estimated to cost US corporations $10bn each year.
(April 2003, ZDNet)

Top categories for spam
Brightmail classifies all spam email received across its network: top categories are email offering products and services (22%), financial services (21%) and internet services (13%). Adult emails and scams are responsible for 7% and 5% of spam volumes.
(May 2002, Brightmail)

Email Marketing Proliferation

In-house email performance rates lower
Organisations who turn to application service providers and agencies with specialised expertise achieve purchase rates four times higher than those who keep all their email operations in-house.
(April 2002, Forrester Research)

Emarketing growth
The permission based email marketing industry is projected to grow from $164M (USD) in 1999 to $7.3B by 2005.
(Forrester Research)

Email Marketing UK

80% of the UK's online population receives direct email
Email is swiftly overtaking traditional direct mail, with over 100 million marketing emails sent in December 2001. Includes Top 10 of UK marketing emails by volume.
(March 2002, NetValue)

Email use higher in Europe than US
Europeans use email much more than US Internet users. The French lead the way, with nearly two-thirds (64%) sending and receiving email in August, followed by the UK (60.3%) and Germany (53.5%).
(March 2002, NetValue)